
The Perceived Value of Intellectual Property
August 4, 2026
In this episode of Invent Anything, John Cronin explores one of the most powerful ideas in IP strategy: the perceived value of intellectual property. Drawing on 30+ years and thousands of clients at ipCapital Group, John explains how patents evolve from a legal right into a strategic business asset, and why litigation, the reason most people think patents exist, is actually the last resort.







































